Violence On Television; Sexual Perversion; Suicide; Aids Essays

Violence On Television; Sexual Perversion; Suicide; Aids XXX America today. Ponder with me that phrase for a second. 14 year olds having sex; Violence on Television; Sexual perversion; Suicide; AIDS. It simply saddens the heart. Our society is lost. Wondering pointlessly in a maze of empty sorrow. Fathers abandon their families because they suddenly decide they are gay, or some *censored* like that. A young mother in high school with herpes. Abortion. Shit is on every channel of the television. OUR CHILDERN ARE KILLING EACH OTHER IN SCHOOL. What the hell is this. Well, we make gay marriages legal. We hand out condoms in school. We show horrid violence in every living room. Heck, a mother can kill her own child if she feels like it. Why is society so wack? When an evil arises, we shun it. But slowly, over time society becomes desensitized to it. Rules are disregarded, morals forgotten. This process ends in acceptance; Basically, we end up legalizing *censored* that was considered unthinkable 40 years ago. Some call it progress. I hate it. This process has created a lost generation that doesn't know what to think. In the short story X, Lois Gould quaintly tackles the issue of gender stereotyping. ?Once upon a time, a baby named X was born. It was named X so that nobody could tell whether it was a boy or girl.? This silly little essay Xplains how to raise an X. The child is allowed to develop traits on it own, without the ?hindrance? of gender pressures. X is allowed to be itself. ?Other children have to obey silly rules, because their parents taught them to. Lucky X- you don't have rules at all! All you have to do is be yourself.? Think of your deepest and darkest thoughts. Would you want everyone to run around being his or her true, primal self? The last thing we want to do is abolish the rules; rip the moral fabric of society. We don't want to see our true and undisciplined selves. We have already seen Eric Harris and Dylan Klebold of Littleton, CO, be themselves. Humanity is inherently evil. There is just too much evidence to say otherwise. What the lost generation needs is strong moral foundation forged by loving parents. A parents' job is not to be entirely accepting. Two year olds should not be allowed to do what they please. A child is a diamond in the rough. It takes powerful cutting tools to chisel out a perfect stone. Young X is being raised in a wishy-washy manner. It will not become a diamond. Men have always been leaders over the household. This age old system has been in effect since the beginning of time. It has produced strong generations of moral men and women. Wishy-washy men are bad leaders; they are the reason for the women's rights movement. Men weren't being men. So the women stepped in. (Progress?) I think X might grow up to be the kind of person who doesn't know who he or she is, or what sex he or she prefers. This question was posed: ?is a world of little X's running around is something we should strive for? (Quiz #7). I say no. Regardless, it has already happened. We have a generation were rules a re disregarded and morals forgotten. A generation of X's. Generation X. Lois Gould's sort story may seem docile, but the kinds of attitudes presented in it are part of the desensitizing process. It is the little attitudes that seem harmless that do the most damage. ?Lucky X- you don't have rules at all!? Lets raise boys and girls who know who they are, and who know the rules. A new generation; one that asks: Y? Y do we allow violence on television? Y am I afraid to go to school? Y do we put up with all this *censored*? Philosophy

Limestonr Doorway From the Palace essays

Limestonr Doorway From the Palace essays During the Nineteenth Dynasty a great many changes started to happen in Egypt. In the year 1225 BC King Ramses II had died at the age of over ninety leaving the throne to his thirteenth son Merenptah (IV.150). When Merenptah began his rule he was well into his later years in life, approximately in his mid fifties. Although Merenptah only reigned for roughly ten years, his days were filled will both battle and rejoice many that have shaped artifact imagery that has been uncovered within the past century. One particular artifact that I would like to describe can be found at the University Museum of Archeology and Anthropology at the University of Pennsylvania. The piece is a limestone doorway from the palace of King Merenptah at Memphis (see Appendix A). This piece represents one of six identical doorways in King Merenptahs palace. The doorway is covered with hieroglyphics that tell many stories of Merenptahs life and symbolic features of Egypt. Before I can describe the details of the hieroglyphs, a brief history of Merenptahs reign should be told. This history develops when the king took office, through his many battles over past grudges and territorial locations, and where and how he died. When Merenptah took over as the head of Egypt, his father Ramses II had left many territorial battles unfinished and in disputes with foreign national leaders. Records show that after Ramses II passed, no wartime outbreaks occurred immediately, but just three years after Merenptah assumed reign there was a widespread revolt against the new king (I.465). Several groups claimed war against Egypt including a group in Asia, the Yenoam and Gezers in Ajalon, and the Askalons at the gates of Egypt. Despite the kings old age, Merenptah fought battles against the Yenoams, Asians, Askalons, Gezers, and also the Hittiles who were a great enemy of Ramses II. All battles were successfully won and the king had gained the r...

An Analysis Of The Asean Regional Forum Politics Essay

An Analysis Of The Asean Regional Forum Politics Essay The end of the Cold War brought a fundamental change of security environment in Asia. As the East-West confrontation ended, US security policies became unclear. A power vacuum had been created in the region after the Soviet armed forces withdrew from Far East and Indochina, and the Chinese political influence was rapidly increasing. A multilateral forum for regional security was therefore ASEAN’s solution to the challenges that arose. In spite of the end of the Cold War, Asia still had problems such as tension on the Korean Peninsula, territorial disputes over the Spratly Islands, civil war in Cambodia and tension across the Taiwan Straits. These were problems that posed the threat of becoming severely destabilizing factors in the region. Although the United States had become the world’s only military superpower, in terms to burden sharing, its domestic economic problems as well as the global nature of all its affairs placed more demand on Asian countries. Therefore, A sian nations were preoccupied with this new set of circumstances in terms of security and how to get through the post-Cold War transitional period, while maintaining stability in Asia and ensuring its further development. The fundamental views of that emerged in the context of the above security threat were: In an uncertain post-Cold War era, promotion of confidence-building measures among Asian countries will be increasingly necessary. The Asia Pacific region will soon be facing new global issues such as the environment, terrorism, and drug trafficking. In order to address such issues, a regional cooperative framework is crucial and should be enhanced. The late 1980s and early 1990s marked a period of strategic shifts and uncertainty for Southeast Asia. Incorporating China and Japan into the web of interdependence with the rest of the region became imperative. It was recognised that United States’ engagement in the Asia Pacific region is indispensable for the stability and p rosperity of the region. Thus, the ARF emerged. The ASEAN Regional Forum (ARF) is the principal forum for security dialogue in Asia, complementing the various bilateral alliances and dialogues. It provides a setting in which members can discuss current regional security issues and develop cooperative measures to enhance peace and security in the region. It draws together 27 countries which that include the 10 ASEAN member states (Brunei, Burma, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand and Vietnam). To begin with, it is not hard to miss that the ARF’s scope in terms of its member states goes far beyond South East Asia such that it includes a large number the developed and emerging powers of the world. In my view, this is an important characteristic of the ARF, which makes it unique compared to other security forums around the world. The reason behind this could be the idea of collective security. Most conflicts tend to involve national interests of major powers of the world. Therefore, their inclusion in the forum in a way ensures their consent or commitment towards peace and stability in the region. Formation of the ARF The ASEAN Regional Forum was primarily the outcome of states’ response to regional security problems that emerged post Cold War. The reasons for its formation can be looked via the two contrasting lenses of Realism and Idealism in order to grasp a wider interpretation. According to Realism, state action is a result of it national interests and a constant â€Å"security dilemma† that it faces. The concern for â€Å"security† motivates states to behave in a certain way, which in this case, was to come together and form a multilateral institution. Post-Cold War, there was a concern about changing strategic situation of South East Asia, wherein there was the fear that the attention and aid that the United States had showered during and before the Cold War would wane away. Moreover, the rapidl y rising power of China was extremely worrisome and there was still a trust deficit that existed among the ASEAN countries and Japan- a hangover of Second World War ASEAN saw the ARF as a way to keep the US in, and China and Japan down. Moreover, the ARF could be seen as ASEAN’s way to maintain a â€Å"balance of Power† among the South East Asian Nations themselves.

Emergence of China as a Global Trading Power Essay

Emergence of China as a Global Trading Power - Essay Example When the latest economical growth and development of new emerging countries is discussed, two countries' names emerge from nowhere. These are India and China. The growth in the trade sector of these two countries is surprisingly enormous. If this is partly due to development in the area of science and technology, there is much also that goes for a number of reforms, changes, and redefinition of trade policies and international trade relations. Moreover, there is much on the credit of Chinese distinctive cultural and management practices which makes this country a unique case study (Menkhoff and Gerke, pp. 87-89, 2002). The present paper looks at the issue of the development of China in the business world of the recent times; China is "likely to demand a strong voice in the WTO" due to its major role in present day trade operations (Kennedy, p. 75, 2002). The paper, hence, undertakes extensive research to investigate the causes for the development of China in trade regimes. The paper explicitly brings forward the number of theories of trade which have anyhow any link to the present growth of China in worldwide trade. At the end of the paper, the study analyses the data qualitatively and makes suggestions and recommendation in the light of the causes of trade growth of China. These suggestions and recommendations are meant to contribute to the existing literature of trade theories and development; as well as, they focus to contribute to a broader understanding of Chinese growth. They are also meant to focus those countries which may need to follow China for the economical growth. Trade Theories Reviewed A number of theorists have worked out different theories of trade to cope up with the challenges of trade. These theorists have asked such questions as can help trade to be more profitable, more expedited, more powerful, and so on. This section reviews major trade theories in order to bear a groundwork which is, according to the viewpoint of the present writer, necessary to comprehend China's growth in the recent scenario of trade. Classical economist seem to have defended the Mercantilists' view that the export of a country should be put to as much increase as possible; on the other hand, the imports of that country should be put to as much decrease as possible. According to Grimwade (2000), it was obviously possible only for one country because "one country's export surplus is another country's import deficit" which makes import and export both a requisite function of across-border trade (p. 30). Another objection was made to Mercantilism was that dumping large reserves of gold does not make a country wealthier because gold does not provide the citizens for "goods which could satisfy their wants" (p. 30). Thus, this trend met a death due to its zero-sum philosophy of trade. Next is the comparative advantage. According to this theory (by Smith), differences in costs as the bases for business are identified. To this Grimwade

The Essence of Arguments Essay Example | Topics and Well Written Essays - 250 words

The Essence of Arguments - Essay Example These rules include distinguishing the premises and conclusions, presenting the ideas in a natural order and use of reliable premises (Weston, 2009). They also entail the use of definite and concrete language, as well as consistent terms and a single meaning for the terms used. Weston also addresses common logical fallacies in the final chapter of the book including ad hominem, ad populum, ad ignorantiam and ad misericordiam. I found A Rulebook for Arguments to be very informative and thought provoking. The non-Christian bias presented when arguing the existence of God was a little distracting for me. However, the book is an excellent guide to improving ones argument strategies applicable in both personal and professional environments. Managers are in a position that requires presentation of ideas to be adopted by the workforce. Therefore, it is necessary for managers to think critically, construct a sound argument and communicate their position effectively. In addition, the book is useful to any manager who intends to improve on their argumentation skills. The book is applicable to problem-solving since it emphasizes critical

The Comparison and Feature Similarities Essay Example for Free

The Comparison and Feature Similarities Essay Now comes the interesting part, distinguishing how two completely different advertisements use similar features and techniques to sell products and also compare their varied approach to the reader first lets just pick out the similarities and discuss why these similarities may have occurred;  Use of images, very common, both have images present and also bold fonts and titles that stand out against their background colour  Use of beautiful people both people used in the adverts have white teeth are not over weight etc  Both contain the logo of their product somewhere in the advert, and also the logos both seem to be situated towards the end of the advert  Both people in the image are in their natural state for that particular time, in the morning for breakfast, and at night ready for bed, the attire of both people is nothing exceptional and this will relate to all the ordinary people reading the advert. We can see that these similarities mainly relate to the images and the people in the images. This is because the editor needs to make the reader feel special and no different from the any one else and that what Ruby Wax or the lady from the Kelloggs advert does can be done by the reader in just the same way, whether it means having the same furniture, or eating the same cereal, people always find celebrity related products make them exceptional from the others. Comparison  Now lets compare the few features that are in both and see how they differ and why this may be;  There is a lot less colour used in the Kelloggs advert compared to the MFI one, this maybe because in the furniture world colour schemes play a big role and the last thing people want is the wrong colour couches for example. Whereas in the world of cereal colour is not such a big issue whereas taste would be the same thing for Kellogg but the other way round, but colour attracts attention when reading a magazine so this may be a flaw to the Kelloggs advert or maybe the MFI just has too much colour it depends. In the MFI advert there is far less text involved that in the Kelloggs one, this is because the main feature of furniture is how it looks, and the best way to sell furniture is to picture it, in full colour and matching its surroundings whereas in terms of cereal factual information such as nutrition details are required and the effects of the cereal, and time periods before you can see the results all add to the better chance of selling the product. Both adverts include a logo at the end of the advert so to speak, and this is a shared feature, they will both want the same result, this is for the reader to remember the name of the brand over all so at least if the name is remembered then all the details will follow when the person sees the name again.  Both scenarios are perfect all the place is tidy and matching in the MFI advert, and the same in the other not that there is much to be messy but the people are all clean, hair done brilliant smile etc, this adds to the attraction and also allows the reader to associate themselves with these people via the product. In both the adverts the positioning of the wording has to be just right, this especially true in the Kelloggs advert as I had identified that mapping theory, this would not be effective at all if the wording was not correctly positioned and also in the MFI advert, if the text was bang in the middle then that would spoil the view of the immaculate bedroom which is the MFI adverts key feature for attracting readers. So the text is place in the corner out of the way giving the main image plenty of space to be recognised. Conclusion So now after analysing two separate adverts we can get quite a clear image of how advertising works and how all its little features add up to successfully sell their product to the wide range of viewers out there, of course there are many different ways of selling a product and to be sure, we have only covered a small amount of the advertising world but from this assignment we have certainly understood how advertising works and the many ways there are to sell something and the many ways people can play with your mind to make you want what they are selling.

Assessing Issues of Gender in Social Work Practice: An Overview of the

Assessing Issues of Gender in Social Work Practice: An Overview of the De-feminization of the Female A better question would be to ask what we as a society can do to ensure that gender equality is not just an issue about men and women, but also an issue about the quality of humanity. "Every woman is birth-defective, an imperfect male begotten because her father happened to be ill, weakened, or in a state of sin at the time of her conception." ~ St. Thomas Aquinas Simone de Beauvoir's influential work, entitled The Second Sex, made mainstream society aware of women's rejection of the theories upon which her development and socialization were based. Through de Beauvoir's eyes we are privy to her perceptions of the injustices facing women, especially as women attempt to make their way in a male-dominated world. Her social criticisms range from the effects of socialization on female stereotypes and social norms to the imbalance of gender roles and patriarchal psychological theories on female development. She takes particular issue with Sigmund Freud's classical, psychoanalytic theory about human development. Some of her strongest criticisms are of Freud's psychosexual stages of development in which he seems to minimize or devalue female development, thus suggesting that women are sexually and socially inferior to men. The importance of what de Beauvoir is saying is that women's existence has been minimized, devalued, and left out of the psychoana lytic equation altogether in terms of development. While de Beauvoir chooses to study women in an existential perspective - taking into account her complete existence and environment - Freud has minimized the female experience to nothing more than inherent envy for the male org... ...n authority, but also to answer those questions when in authority. References Benjamin, J. (1995). Sameness and Difference: The "Overinclusive" Model. Psychoanalytic Inquiry 15(1), 125-142. Davis, L. (1985). Female and Male Voices in Social Work. Social Work. March-April. 106-112. Gilligan, C. (1982). In A Different Voice: Psychological Theory and Women's Development. Cambridge, MA: Harvard University Press. Goldman, E. (1917). The Traffic in Women and Other Essays on Feminism. New York, NY: Mother Earth Publishing Association. Horney, K. (1967). Feminine Psychology. New York, NY: W.W. Norton and Company, Inc. Paglia, C. (1992). Sex, Art, and American Culture. New York, NY: Vintage Books. Paglia, C. (1994). Vamps and Tramps. New York, NY: Vintage Books. Schultz, D. (1990). Theories of Personality. Belmont, CA: Wadsworth Incorporated.

Regulatory Paper: EMTALA

The health care industry has many regulations to ensure proper care is given, information is protected, and organizations are operating properly. The Emergency Medical Treatment and Labor Act statue of 1986 is no exception. In the following the EMTALA law will be explained with its purpose, how it is enacted, key points of information about the law, consequences for failing to abide the law, and how this regulation affects many different aspects, including the management of employees, resources, patients and the health care sector itself.Established in 1986, by Congress, the Emergency Medical Treatment and Labor Act as part of Consolidated Omnibus Budget Reconciliation Act (COBRA) of 1985 (ACEP, n. d. ). EMTALA was initially created to prevent what is known as â€Å"patient dumping†, the transfer of uninsured or underinsured patients from private to public hospitals solely based on the patients’ inability to pay. The intent was to ensure everyone had access to emergency medical treatment and is now known as one of the most comprehensive regulations regarding the guarantee of medical care in a hospital, in addition to emergency care (Emergency, 2001).Investigations of violations of the law are the responsibility of the HCFA and the Office of the Inspector General of the Department of Health and Human Services (Emergency, 2001). Any hospital or physician not complying with requirements of the Emergency Medical Treatment and Labor Act can face strong consequences and large fines. The fine for negligently violating EMTALA can reach $50,000 for a hospital or physician, except hospitals who have less than 100 beds, whose fine is limited at $25,000 (ACEP, n.d. ).A non-direct consequence consists of the hospital or physician being revoked from eligibility of the Medicare program (O’Shea, 2007). Although this consequence is not very likely to occur, it still is a very serious possibility. The American Medical Association conducted a Patient Care Phy sician Survey in 2001 with the following facts (O’Shea, 2007): In a typical week of practice more than 95% of emergency department physicians will provide EMTALA covered care.More than 30% of all physicians will provide EMTALA covered care in a typical week. On average, EMTALA covered care makes up 22. 9 hours of an emergency medicine physician’s week and 9. 7 hours of a surgeon’s week. These are important facts for employees to understand because it shows how often EMTALA covered care will be presented to a hospital each week. As with most things in life, the Emergency Medical Treatment and Labor Act has both positive and negative effects on the different aspects of the health care world.EMTALA provides the additional tasks of ensuring employees are properly trained and properly handling and executing situations. It can be debilitating on resources as the patients are uninsured or underinsured and will not have the ability to pay for the services obtained. For patients, EMTALA is a very positive regulation that provides the ability to receive the health care services needed, without the added stress to produce insurance coverage or the money before they are able to receive care.As far as the affect of health care in general it can be debilitating and overwhelming because many patients who lack health insurance coverage attend the emergency room because they have the right to an exam rather than utilizing a primary care physician who could deny services due to nonpayment. The Emergency Medical Treatment and Labor Act is a complex law that has the intention of protecting the patient, regardless of who they are or what they may possess.Although many may suggest that there is room for improvement, based on the amount of money lost from nonpaid bills of patients’ care protected by EMTALA, it nonetheless serves the purpose of its intention. Employees should be able to understand what the law is, the law’s purpose and who enacts it , key facts about EMTALA, consequences of failing to comply and how the regulations affect management of employees, resources, patients and health care.

Antz – the Bread Factory Marketing Plan

Pamantasan ng Lungsod ng Maynila College of Management and Entrepreneurship MARKETING PLAN FOR ANTZ – THE BREAD FACTORY In Partial Fulfillment of the Requirements for the Subject Retail Marketing By: de Dios, Rizcel B. Dizon, Maralon S. Duhaylungsod, Ram Joseph M. Fabi, Francis Jayvincent P. Gabriel, Aira Migelle Igcasenza, Nestine N. Medallo, Renz Harvey M. Parallag, Jemeremiah I. Rivera, Sear Jan L. Professor Angelo Alfonso Abejero March 2012 I. Company Information A. Trade Name of Retail Business Antz – The Bread Factory B. Nature of Business Antz – The Bread Factory is a self-service bakeshop, engaged in offering freshly baked breads.And last year it launched its new branches with a new business concept of â€Å"BAKESHOP ON WHEELS†, which is a limited service bakeshop offering Antz’s certified original breads. C. Corporate Address AHD Foods Corporation 2nd Floor Dolmar Gold Tower, #107 C. Palanca St. Legaspi Village Makati 1200, Philippines D. D ate/Year of Establishment AHD Foods Corporation opened the first store branch of Antz – The Bread Factory in February, 2008. E. Number of Branches and Locations Antz – The Bread Factory has five operating branches: 1. SM Sta. Rosa, Laguna ( mall branch, bakeshop with dine-in) 2. SM Hypermart, Las Pinas (mall branch) . Bluewave, Macapagal Ave. , Pasay City (bakeshop on wheels) 4. DLSU, Vito Cruz, Manila (bakeshop on wheels) 5. Pioneer Centre, Mandaluyong City (bakeshop on wheels) II. Environmental and Market Trends A. Socio-economic Changes Bread is one of man’s earliest foods. Today it is considered a staple food and part of the diet of almost all people all over the world. Commercial baking and other industries supporting it became big businesses and now constitute a large slice of the food industry. The industry is highly competitive; making it very difficult to start a new bakery, especially in cities. Related reading: Gardenia Marketing StrategyAn entrepreneur might consider buying an existing business or locating in a rural area. One of the fastest growing areas in the bakery business is the specialty franchise store, producing everything from donuts to complete product lines. Many bakers are incurring significant losses because of their inability to adjust bread prices because if they increase their prices, it might lead to a drop on sales. Philippine Association of Flour Millers had explained that it takes three months from purchase date for wheat to become flour due to shipping time from the United States.The Philippines buys its wheat mostly from the United States, so despite of the downward trend in wheat, flour still increases its price. Consumers perceive that small bakeries offer convenience, personal service, and fresher, better quality products. In general, bakery sales increase when consumer’s average incomes increase. B. Consumer Buying Behavior Affecting the B usiness Buying power or purchasing power of consumers depends on the changing environment and economic situation. More people prefer to eat out of home (OOH) because of busy working schedule and for their convenience.Customers, especially those who are employed, tend to choose and buy ready-to-eat foods that can satisfy their need in a quick manner, just like what is being offered in every bakeshop. Nowadays, majority of the populace are value maximizers; people want to ensure that every cent in they pay for the product is worth it —low price at the same time good quality products. There is a high demand for breads because of its affordability and the satisfaction it gives to its consumers. On site baking of some bakeshops became an edge because people are looking for freshly made breads.But there is a buying behavior that cannot be detached to Filipinos, this is impulse buying. People tend to buy products with appealing looks or packaging even though they do not intend and p lan to buy those items. Offerings that capture the attention of potential buyers can make it to the top. III. Competitive Environment The diagram will show the different key competitive factors that make a business thrive in the industry and market. It also shows the evaluation of the strategic group’s performance based on the key competitive factors. Key competitive Factors|Retail Brands| Store Layout/ Design| Competitive Price| Merchandise Offerings| Operation| Type of Promotion| Accessibility of the store| Goldilocks| >blue/yellow>visible menu boards and advertising materials| -low price level| -organized-easily accessible merchandise-wide variety of pastries and cakes| -mall hours-non-mall based stores, flexible hours| Media:>TV, Radio, Newspapers, Magazines, InternetNon-Media:>Flyers, Billboards> Effective promotion| >many operating branches In and out of malls>stores are located in high traffic areas| Red Ribbon| -red/black-dimmed ight> its design provides a romantic an d peaceful mood| -higher price compared to other bakeshops| -easily accessible merchandise-wide variety of pastries and cakes| -mall hours-non-mall based stores, flexible hours| Media:>TV, Newspapers, Magazines, InternetNon-Media:>Flyers> Effective promotion| >many operating branches in and out of malls>stores are located in high traffic areas| Bread Talk| -traditional bakeshop-sleek-space age| -high priced| -40-60 different items daily| -mall hours| >Word of mouth| >many operating branches in malls>stores are located in high traffic areas| Antz – The Bread Factory| -giant loaf bread store-unique storedesign| -mid-price level| -theatre style-see-through kitchens-enticing design of breads| -mall hours-non-mall based stores, flexible hours| Media:-Magazines-NewspaperNon-Media:-Flyers> Less promotional effort| >stores are located in high traffic areas| IV. Company’s Current Strategies A. Target market The profile of the Antz – The Bread Factory customer consists of the following geographic, demographic, psychographics, and behavior factors: Geographic: The geographic market would be urban dwellers in key cities in Mega Manila. Demographic: The primary target customers are those individuals (male and female) who belong to SEC B and C from all ages.Psychographic: The psychographic market would be busy, on-the-go. Behavior factors: * Looking for delicious varieties of breads (savory or sweet in taste) * Want to eat something different from greasy fast foods * Seeks healthier versions of quickly served foods * Searching for a bakeshop offering freshly baked breads B. Positioning * Positioning Statement To urban dwellers in key cities in Mega Manila, from all ages from SEC B – C, who are always busy, and on-the-go looking for delicious varieties of bread, want to eat something different and healthier version of fast foods, and searching for a bakeshop offering freshly baked breads.Antz – The Bread Factory is a (limited service) bakes hop is the Philippines’ fastest rising bakeshop and fast food that is first to introduce a bakeshop on wheels in Asia with its unique â€Å"Big Loaf Bread† store layout offering unique, healthy, and delicious flavored breads with internal man power composed of highly trained nutritionists/dieticians, culinary experts, chefs and bakers. * Positioning Strategy Antz – The Bread Factory offers a variety of healthy, tasty, affordable, freshly-baked breads to help our customers find refuge in today’s greasy fast food. C. Marketing Mix Strategies 1. Product and Merchandise Mix There are varieties of breads offered by Antz – The Bread Factory: * Loaves * Muffins * Fiesta Buns * Floss * Wraps * Ensaimada * Cluster * Other Breads 2. Pricing LOAVES Loaves| Price| Choco Loaf| Php 57. 00| Ube Swirl Loaf| Php 57. 00| Monggo Loaf| Php 57. 00|Raisin Loaf| Php 49. 00| Pandesal Loaf| Php 49. 00| Plain Loaf| Php 49. 00| Wheat Bread| Php 49. 00| MUFFINS Muffins| Price | Strawberry Muffins| Php 30. 00| Choco Pepermint Muffins| Php 30. 00| Orange Choco Muffins| Php 30. 00| FIESTA BUNS Fiesta Buns| Price| Coffee Bun| Php 26. 00| Choco Bun| Php 26. 00| Ube Bun| Php 26. 00| FLOSS Floss| Price| Majestic Pork Floss| Php 40. 00| Spicy Pork Floss| Php 40. 00| Chicken Floss| Php 40. 00| WRAPS Wraps| Price| Ham Wrap| Php 25. 00| Hotdog Wrap| Php 25. 00| PIZZA Pizza| Price| Mayon Pork BBQ| Php 52. 00| Braided Pizza| Php 49. 00| Hawaiian Pizza| Php 49. 00| Mini Lasagna | Php 35. 00| Mini Baked Mac| Php 29. 00|ENSAIMADA Ensaimada| Price| Plain Ensaimada| Php 27. 00| Ubesaimada| Php 27. 00| Macasaimada| Php 27. 00| CLUSTERS Clusters| Price| Monggo Cluster| Php 60. 00| Ubesai Cluster| Php 60. 00| Plain Ensai Cluster| Php 60. 00| Ube Cluster| Php 59. 00| OTHER BREADS Other Breads| Price| Beefy Bread| Php 37. 00| Chicky Bread| Php 35. 00| Porky Bread| Php 30. 00| Ham Cluster| Php 30. 00| Cheesy Cupcake| Php 30. 00| Tuna Bun| Php 27. 00| Cream Cheese Bun| Php 26. 0 0| Garlic Bread| Php 20. 00| Double Choco| Php 17. 00| Pan de Pandan| Php 17. 00| 3. Placement Antz – The Bread Factory does not only focus on having mall branches. Some outlets which are 50-120 sq. eter in commercial space are located at strategic, high foot traffic areas such as central business districts and commercial hubs. 4. Promotion AHD Food Corporation uses both media and non media approaches to advertise and promote Antz – The Bread Factory. Promotions are used to encourage and capture franchisers, at the same time to inform people about their enticing bread offerings. ADVERTISING * Print ads – newspaper and magazines, tarp * Packaging * Audio-visual materials * Symbols and logos SALES PROMOTION * Gifts PUBLIC RELATIONS * Sponsorship * Events 5. Service Strategy a. People Training * Antz – The Bread Factory gives its employees Management Development Programs and continuous training to make sure that its employees perform their best. b. Store Lay out Antz – The bread factory malls located branches have beautifully designed dine-in area and spacious counter with hip music and experiential services provides our customers an  atmosphere  of fun and exciting place to shop and dine. * Antz – The Bread Factory’s â€Å"bakeshop on wheels† branches are designed like a giant loaf of bread with 50-120 sq. m. commercial space. c. After-sales & Customer Service Strategy * Antz – The Bread Factory offers Delivery services, free bread on next visit of customers or thank you messages on bulk orders. V. Company Analysis A. Threats 1. There are many existing bakeshops in the Philippines making it difficult to start a new bakery especially in cities. 2. Inability to adjust bread prices due to the price hike of the bread’s main ingredients like flour, sugar. B. Opportunities 1.There is a big demand for bread here in the Philippines because bread serves as their secondary alternative for rice. 2. Fi lipinos are fond of sweet foods. 3. There is a large bracket of target market because bread is for a wide range of age, male or female. C. Strengths 1. Antz – The Bread Factory offers products that is unique and can only be found in the store. 2. Our Research and Development team compose of highly train individuals namely; nutritionist/dietician, culinary experts, chefs, and bakers. 3. The products are presented theatre style where the kitchen’s SEE-THROUGH design allows the customer to feel the freshness of each bread being made and served. 4. Branches in bakeshop on wheels have flexible operating hours. 5.The store layout of Antz – The Bread Factory bakeshop on wheels is well executed in a big loaf bread design. 6. Antz – The Bread Factory has a strong franchise relationship as member of the Philippine Franchise Association (PFA). D. Weaknesses 1. Antz – The Bread Factory is not well established. The bakeshop is not properly advertised. 2. We off er a product that is already available in the market. 3. Customers have to travel further to get in our stores because we have fewer branches. 4. The products we offer are not durable and can be easily blemished; it is the reason for some leftover. 5. Innovative products can be easily replicated. 6. The operating hours of bakeshop on wheels have no fix operating hours. 7.External employees of Antz’s franchises do not provide proper accommodation to the customers. VI. Marketing Objectives * To increase the number of franchised stores by 15. * To introduce new products to the market. * To increase annual sales by 10% per year * To increase the number of customers by 5% per year VII. Proposed Marketing Strategy A. Target Market Our proposed target market would be the same as the current target market of the company which are busy, on-the-go and health conscious individuals, but this time we will emphasize as our primary target market are the health conscious individuals and othe r urban dwellers as the secondary target market. Health conscious individuals- consists of athletes, parents who want to give their children healthy foods, those who want to maintain their physically fitted body and even those who are not physically fit but want to. †¢ Other urban dwellers- this segment pertains to all other on-the-go individuals, students, professionals, all community dwellers who want something different from greasy fast foods and seeking healthier version of quickly served foods. B. Positioning Strategy Antz – The Bread Factory offers a variety of healthy, tasty, affordable, freshly-baked breads to help our customers find refuge in today’s greasy fast food. C. Core Marketing Strategy 1. Product and merchandising mix Loaves| Loaf Plain| Pandesal Loaf| Raisin Loaf| Wheat Bread| Choco Loaf|Ube Swirl Loaf| Monggo Loaf| Muffins| Strawberry Muffins| Choco Pepermint Muffins| Orange Choco Muffins| Fiesta Buns| Coffee Bun| Choco Bun| Ube Bun| Floss| Maj estic Pork Floss| Spicy Pork Floss| Chicken Floss| Wraps| Ham Wrap| Hotdog Wrap| Pizza| Mayon Pork BBQ| Braided Pizza| Hawaiian Pizza| Mini Baked Mac| Mini Lasagna| Ensaimada| Plain Ensaimada| Ubesaimada| Macasaimada| Cluster| Monggo Cluster| Ube Cluster| Plain Ensai Cluster| Ubesai Cluster| Other Breads| Tuna Bun| Ham Cluster| Double Choco| Creamcheese Bun| Cheesy Cupcake| Garlic Bread| Pan de Pandan| Beefy Bread| Chicky Bread| Porky Bread| *NEW PRODUCT LINE* Fruit & Veggie Breads|Strawberry Glazed Bread| Melon Glazed Bread| Pineapple Glazed Bread| Banana Glazed Bread| Mango Glazed Bread| Malunggay Bread| Squash Bread| Carrot Bread| *BREADS IN BUNDLE* Antz – The Bread Factory will also offer breads in bundle. It will be the assortment of seven (7) breads and it’s the customers’ choice of what bread they put on the bundle. 2. Pricing LOAVES Loaves| Price| Choco Loaf| Php 57. 00| Monggo Loaf| Php 57. 00| Ube Swirl Loaf| Php 57. 00| Pandesal Loaf| Php 49. 00| Rasi n Loaf| Php 49. 00| Plain Loaf| Php 49. 00| Wheat Bread| Php 49. 00| MUFFINS Muffins| Price| Muffins| Php 30. 00| Strawberry Muffins| Php 30. 00| Choco Pepermint Muffins| Php 30. 00|Orange Choco Muffins| Php 30. 00| FIESTA BUNS Fiesta Buns| Price| Coffee Bun| Php 26. 00| Choco Bun| Php 26. 00| Ube Bun| Php 26. 00| FLOSS Floss| Price| Majestic Pork Floss| Php 40. 00| Spicy Pork Floss| Php 40. 00| Chicken Floss| Php 40. 00| WRAPS Wraps| Price| Ham Wrap| Php 25. 00| Hotdog Wrap| Php 25. 00| PIZZA Pizza| Price| Mayon Pork BBQ| Php 52. 00| Braided Pizza| Php 49. 00| Hawaiian Pizza| Php 49. 00| Mini Lasagna| Php 35. 00| Mini Baked Mac| Php 29. 00| ENSAIMADA Ensaimada| Price| Plain Ensaimada| Php 27. 00| Ubesaimada| Php 27. 00| Macasaimada| Php 27. 00| CLUSTERS Cluster| Price| Monggo Cluster| Php 60. 00| Ubesai Cluster| Php 60. 00|Plain Ensai Cluster| Php 60. 00| Ube Cluster| Php 59. 00| OTHER BREADS Other Breads| Price| Beefy Bread| Php 37. 00| Chicky Bread| Php 35. 00| Porky Bread| Php 3 0. 00| Ham Cluster| Php 30. 00| Cheesy Cupcake| Php 30. 00| Tuna Bun| Php 27. 00| Cream Cheese Bun| Php 26. 00| Garlic Bread| Php 20. 00| Double Choco| Php 17. 00| Pan de Pandan| Php 17. 00| *NEW PRODUCT LINE* Fruit & Veggie Breads| Price| Strawberry Glazed Bread| Php 43. 00| Melon Glazed Bread| Php 40. 00| Pineapple Glazed Bread| Php 40. 00| Banana Glazed Bread| Php 38. 00| Mango Glazed Bread| Php 38. 00| Malunggay Bread| Php 35. 00| Squash Bread| Php 35. 00 | Carrot Bread| Php 35. 00| *BREAD IN BUNDLES*Bundle pricing involves selling distinct multiple items offer together at a special prize. For Bread in Bundles, we will give ten (10) percent discount for a minimum of seven (7) breads purchase 3. Placement Strategy Since Antz – The Bread Factory is a member of the Philippine Franchise Association (PFA) we propose to locate our franchised stores near the anchor stores to accumulate high traffic and to generate sales. D. Integrated Marketing Communication Strategies 1. Creati ve theme Nowadays people are exposed to greasy and unhealthy food especially those children who are fond of eating fast foods. They choose unhealthy foods over vegetables and fruits that can give positive effects in their body.Fruits and vegetables are packed with essential nutrients that strengthen the body, heal and repair damage, ward off sickness and fight diseases. â€Å"Antz, the provider of fresh and healthy breads† is the campaign for the year 2012. Antz will deliver vegetables and fruits infused breads that can satisfy the need of health conscious customers. Antz will not only offer freshly baked breads but also the nutrients that you can acquire from the vegetables and fruits. Vegetable and fruit breads are the newest offering of Antz that can give delicious experiences to a healthy diet. 2. Integrated Communications Program Based on the company analysis, Antz – The Bread Factory needs to improve its promotional effort to establish the company well in the mar ket.And the following promotional mix will be used to position the company on the bread industry. Advertising * Print Ads (Flyers and posters) – The flyers and posters contains the 2012 campaign which is â€Å"Antz, the provider of fresh and healthy breads. † The flyers and posters will be distributed and posted in high traffic areas and the existing branches of Antz – The Bread Factoy. * Audio Visual Materials (Jingle and Internet advertising) – The jingle will be played in every store branches to capture the attention of the customers. While in the internet advertising, audio visual presentations will be posted on our website and Facebook fanpage to regularly inform the target market about our campaign and new products.Public Relations * Sponsorship (For health oriented events and TV programs) – Antz – The Bread Factory will sponsorship health related events and programs to create a good publicity that will ignite the emotions of the marke t. * E-mail and Telemarketing – we will send a personal message through email for the potential prospects, to inform them about new offerings and events that will be held 3. Media Plan ACTIVITY| TIME FRAME| BUDGET| Distribution of flyers and posters| Every third month| Php 960,000. 00| Releasing audio-visual materials| End of the year| Php 16,000. 00| Sponsoring health-oriented events and TV programs| Every quarter| Php 360,000. 0| Inviting and informing potential prospects through internet| Every month| ———–| *applicable for 2 years Total: Php 1,336,000. 00 4. After-sales and Customer Service Strategy 1. People * Antz – The Bread Factory will provide a service training program that includes one (1) day orientation, three (3) days store management and marketing training, ten (10) days baker mastery, two (2) days cashier service training. * Antz – The Bread Factory will create a proper store dialogue that will surely attract more custo mers. 2. Store layout and design * Antz – The Bread Factory will improve store facade by adding more designs like glass, mirror and lights.We will also add music in the store so the customers will feel more comfortable. We will also create a unique scent to develop a somatic marker to our valued customers. 3. After sales and customer service strategy * Antz – The Bread Factory will give loyalty cards to our customers that give discount. * Antz – The Bread Factory give free breads for those who buy bulk orders. * Antz – The Bread Factory will impose a free delivery for bulk orders. Appendices Appendix A Sketch of the Veggie and Fruit Breads Appendix B Side view sketch of the proposed packaging Appendix C Top view sketch of the proposed packaging Appendix D Front view sketch of the proposed packaging

Free Essays on Essay on Platos Republic

ESSAY FOR THE SELECTIONS FROM BOOK II OF PLATO’S REPUBLIC I think that Plato believed history had little significance. Although he was one of the Greek’s greatest political figures, I do not agree with his point of view. His form of censorship leads to the falsification of history. In Plato’s Republic, Plato talked about censorship. He wanted to change or remove lines from poems that made the gods look petty and cruel, and he would not allow stories that made the gods seem evil to be told in his city. He wanted to take these actions to keep the children and citizens of the city thinking that the gods would not do anyone any harm. His doctrine might sound good, but the censorship of literature leads to another kind of censorship, the alteration of history. Censorship seems to be on the rise again, in our period in history. Modern censorship is in the form of extreme â€Å"political correctness.† Some history books I’ve seen sugarcoat the truth in the name of political correctness. These books made huge massacres and battles involving several countries sound like little skirmishes between a couple of ‘people.’ We can not use the term ‘men,’ because the history books must to be ‘politically correctâ€⠄¢ these days. Some people believe that the term ‘men’ does not include the female portion of the human race. I strongly disagree with Plato’s doctrine regarding the treatment of history. Following his advice would hide the real facts behind historic events and could change their real significance.... Free Essays on Essay on Plato's Republic Free Essays on Essay on Plato's Republic ESSAY FOR THE SELECTIONS FROM BOOK II OF PLATO’S REPUBLIC I think that Plato believed history had little significance. Although he was one of the Greek’s greatest political figures, I do not agree with his point of view. His form of censorship leads to the falsification of history. In Plato’s Republic, Plato talked about censorship. He wanted to change or remove lines from poems that made the gods look petty and cruel, and he would not allow stories that made the gods seem evil to be told in his city. He wanted to take these actions to keep the children and citizens of the city thinking that the gods would not do anyone any harm. His doctrine might sound good, but the censorship of literature leads to another kind of censorship, the alteration of history. Censorship seems to be on the rise again, in our period in history. Modern censorship is in the form of extreme â€Å"political correctness.† Some history books I’ve seen sugarcoat the truth in the name of political correctness. These books made huge massacres and battles involving several countries sound like little skirmishes between a couple of ‘people.’ We can not use the term ‘men,’ because the history books must to be ‘politically correctâ€⠄¢ these days. Some people believe that the term ‘men’ does not include the female portion of the human race. I strongly disagree with Plato’s doctrine regarding the treatment of history. Following his advice would hide the real facts behind historic events and could change their real significance....

Detection of the Diurnal Rhythm of Cortisol Secretion Essay

Detection of the Diurnal Rhythm of Cortisol Secretion - Essay Example Irregular high levels of cortisol indicate stress in a patient’s case. Enzyme linked immunosorbent assay (ELISA) utilises antibodies coupled to colour changes in order to qualitatively and quantitatively evaluate substances in biological organisms’ fluid streams such as blood and saliva (Lequin, 2005) (De La Rica & Stevens, 2012). A competitive ELISA operates by competitive binding where the competition occurs between already bound antigens and standard added sample antigens. Competitive ELISA allows for strict quantification of results unlike other ELISA methods such as basic ELISA which is slightly quantitative (National Diagnostics, 2013). Cortisol detection requires the use of competitive ELISA since cortisol molecules are too small to be used with sandwich ELISA methods and need to be bound to carrier proteins. A competitive ELISA requires that the purified antigen be attached to the surface after which it is probed in the presence of similar free antigens labelled as samples. The free antigens are treated as the standard for comparison and tend to compete with the bound antigens which in turn lead to lower levels of bound antibodies. The samples are standard yields are then evaluated in order to discern quantitative comparisons (National Diagnostics, 2013). This is illustrated in the diagram provided below. Cortisol tends to pass into saliva relatively quickly so saliva samples from the same person are obtained at regular intervals over 24 hours. Saliva samples are labelled with the time when they are obtained. A microtitre plate is coated with just enough anti-cortisol antibody that can bind around half of the labelled cortisol added. Row eight is left uncoated in order to measure the non-specific binding of labelled cortisol for tubes without any antibody. In order to set up a calibration graph, a set of

Rerum Novarum, especially its treatment of Socialism and Capitalism Essay

Rerum Novarum, especially its treatment of Socialism and Capitalism - Essay Example Consequently, it gives an opinion on the protection of property owned by individuals. The church promotes certain elements of capitalism while denouncing the extremist of the same ideology. The church gives socialism some sense of accommodation, though, only to the confines of providing collective support to the people, who are disadvantaged in terms of resource acquisition. However, most of the tendencies are of socialism are not championed and agitated for by the church. While the church encourages the state protection of property, it does not comment on social aspects that are owned collectively by the Society (Novarum 7). The state is viewed only as an agent of the rich, which is a characteristic of capitalism. Socialism does not promote the essence of work and wages a system that the church vehemently talks against. Reference is given to the works of the apostle Paul, who championed the essence of the work. To this end, socialism does not give much prominence as it is done for